How much is slow follow-up costing you?
Enter five numbers from last month. We'll estimate the site visits and bookings that slipped away because leads weren't called fast enough — and what that's worth.
Your numbers
Assumption. 50% is a conservative default.
Mid-market real estate often sees 20–25%.
Bookings value lost every month
₹3.84 Cr
≈ ₹46.08 Cr a year, from leads you already paid for.
640
Leads not called within 5 min
25.6
Site visits lost / month
5.1
Bookings lost / month
₹4.80 L
Monthly ad spend
Cost per site visit (ad spend only)
Today
₹12,500
Every lead called in 60 s
₹7,500
Transparent maths, editable assumptions.
No black box. Here is exactly how the estimate is built, so you can check it against your own CRM.
- 1
01
Leads called late
Leads × (1 − share called within 5 minutes). These are your at-risk enquiries.
- 2
02
Visits today
Leads × visit rate × (fast share + late share × late-call factor).
- 3
03
Visits at 60 seconds
Leads × visit rate — every lead gets the fast-call conversion rate.
- 4
04
Value lost
Lost visits × visit-to-booking rate × average deal value. Cost per visit = ad spend ÷ visits.
About the calculator
Lead leakage is the share of paid enquiries that never turn into a conversation because they were called late, called once, or not called at all. The ad money is spent, but the buyer moves on.
Plug the leak before next month's ad spend.
We'll call 100 of your old leads for free and show you how many were still ready to buy.